The New Strategic Landscape: Innovative Perspectives on Strategy - Rilegato

Verity, Julie

Rilegato

ISBN 10: 0230358373 ISBN 13: 9780230358379

Casa editrice: Palgrave Macmillan, 2012

Riassunto

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

Su questo libro

Descrizione del libro:

Using case examples, this book will explore the alternative perspectives on strategy and assess their usefulness and relevance in today's environment

L'autore:

JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE.

This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these.
 
Julie Verity

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2012
• ISBN 10: 0230358373
• ISBN 13: 9780230358379
• Rilegatura: Copertina rigida
• Numero di pagine: 181