Articoli correlati a Contemporary Strategic Marketing
Sinossi
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
A clear and well-written book that is actually fun to read . The authors clearly know how to write and what triggers students' interest – that makes it a real gem.' – Haydn Blackey, Associate Director, Business School, University of Glamorgan, UK
'I recommend this book without reservation for strategic marketing courses at levels 2 and 3 . The chapters are well laid out with a pedagogical approach. Key concepts are clearly set out and well illustrated by examples – at just the right level.' – Charles Dennis, School of Business and Management, Brunel University, UK
L'autore
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.
PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.
PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.
LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePalgrave
- Data di pubblicazione2007
- ISBN 10 0230507204
- ISBN 13 9780230507203
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine488
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EUR 55,88
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Contemporary Strategic Marketing 2e
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Contemporary Strategic Marketing 2e
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780230507203
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Contemporary Strategic Marketing
Editore:
Bloomsbury Academic & Professional, 2008
ISBN 10: 0230507204
ISBN 13: 9780230507203
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Contemporary Strategic Marketing 2e
Editore:
Palgrave Macmillan, 2007
ISBN 10: 0230507204
ISBN 13: 9780230507203
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Contemporary Strategic Marketing
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ISBN 13: 9780230507203
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-010-02218
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Contemporary Strategic Marketing
Editore:
Palgrave MacMillan, 2008
ISBN 10: 0230507204
ISBN 13: 9780230507203
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: USED_FAIR. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-S-009-04175
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Contemporary Strategic Marketing
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Palgrave Macmillan, 2007
ISBN 10: 0230507204
ISBN 13: 9780230507203
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Contemporary Strategic Marketing
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Codice articolo 8586502
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Contemporary Strategic Marketing
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Codice articolo 8586501
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Contemporary Strategic Marketing
Editore:
Palgrave Macmillan, 2008
ISBN 10: 0230507204
ISBN 13: 9780230507203
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780230507203. Codice articolo 8975260
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