Contemporary Thoughts on Corporate Branding and Corporate Identity Management - Rilegato

Rilegato

ISBN 10: 0230543146 ISBN 13: 9780230543140

Casa editrice: Palgrave Macmillan, 2008

Riassunto

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Su questo libro

Descrizione del libro:

A new look at the latest thinking and issues in the areas of branding, identity and communication, using examples of organisations from different sectors.

L'autore:

TATIANA ANISIMOVA has completed her PhD at the Department of Marketing, Monash University, Australia PATRICK CETTIER studied International Business at ESB Reutlingen, Germany, and Northeastern University, USA and completed his PhD in Finance from the University of Aachen, Germany SUE VAUX HALLIDAY is a Senior Lecturer in the marketing group in the School of Management, University of Surrey, UKSALAH S. HASSAN is the Chairman and Professor of Marketing at the School of Business, the George Washington University, USAELIF KARAOSMANOGLU is an Assistant Professor at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD in Warwick Business School, UK SVEN KUENZEL is a Senior Lecturer in Marketing at the University of Greenwich, UKROY LANGER is a Professor of Organizational and Marketing Communication at Roskilde University, Denmark. He received his Ph.D. at Copenhagen Business School FELIX MAVONDO is a Professor of Marketing in the Department of Marketing at Monash University, AustraliaROBERT MCMURRIAN is an Associate Professor at The University of Tampa, and the director of the John H. Sykes College of Business Center for Ethics, USAT. C. MELEWAR is a Professor of Marketing and Strategy in Brunel Business School, UKSHAUN POWELL lectures in marketing within the School of Management and Languages at Heriot Watt University, Edinburgh, UK BERND SCHMITT is the Robert D. Calkins Professor of International Business School and Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, USA HAMED M. SHAMMA is Assistant Professor of Marketing in the Department of Management at the School of Business, Economics& Communication, The American University in Cairo, EgyptDAVID STARK is a former MBA student, supervised by Prof T C Melewar, studying at Warwick Business School, UKROBYN STOKES lectures within the Faculty of Business at Queensland University of Technology (School of Advertising, Marketing and Public Relations) in Brisbane, Queensland, AustraliaRICHARD VAREY is a Professor of Marketing in the Waikato Management School, New Zealand, and a specialist in inquiring on the impact of commercial marketing, social marketing, human interaction in market situations, and systems of managed communicationLEE CHUN WAH is an Associate Professor in the Wee Kim Wee School of Communication and Information at Singapore's Nanyang Technological University JUDITH H. WASHBURN is an Assistant Professor at The University of Tampa, USA

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2008
• ISBN 10: 0230543146
• ISBN 13: 9780230543140
• Rilegatura: Copertina rigida
• Numero di pagine: 230
• Redattore: Melewar T. C., Karaosmanoglu Elif