Sinossi
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist
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Descrizione del libro
A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers
L'autore
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business.
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business.
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Paperback. Condizione: Very Good. The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780230772588
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780230772588
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The Roadside MBA
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Condizione: Very Good. Unabridged. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 10382567-6
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THE ROADSIDE MBA
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-219995
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