Media, Communication, Culture: A Global Approach - Brossura

Lull, James

Brossura

ISBN 10: 0231102658 ISBN 13: 9780231102650

Casa editrice: Columbia Univ Pr, 1995

Riassunto

James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings. By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of "Media, Communication, Culture" provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

Su questo libro

Product Description:

[English]

Su questa edizione

• Editore: Columbia Univ Pr
• Data di pubblicazione: 1995
• ISBN 10: 0231102658
• ISBN 13: 9780231102650
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 200