Media, Communication, Culture: A Global Approach - Brossura

Lull, James

Brossura

ISBN 10: 0231120737 ISBN 13: 9780231120739

Casa editrice: Columbia Univ Pr, 2000

Riassunto

James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.

By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

Su questo libro

L'autore:

James Lull is professor of communication studies at San Jose State University and is the author of several books on global communication and culture.

Su questa edizione

• Editore: Columbia Univ Pr
• Data di pubblicazione: 2000
• ISBN 10: 0231120737
• ISBN 13: 9780231120739
• Rilegatura: Copertina flessibile
• Numero di pagine: 308