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Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:
How are audiences manufactured, valued, and sold?
How do advertisers and media firms predict the behavior of audiences?
How has the process of measuring audiences evolved over time?
How and why do advertisers assign different values to segments of the media audience?
How does audience economics shape media content?
Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
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Philip M. Napoli is an assistant professor of communications and media management in the graduate school of business at Fordham University. He is the author ofFoundations of Communications Policy: Principles and Process in the Regulation of Electronic Media.
Book by Napoli Philip M
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- EditoreColumbia Univ Pr
- Data di pubblicazione2003
- ISBN 10 0231126522
- ISBN 13 9780231126526
- RilegaturaCopertina rigida
- Numero di pagine256
- Valutazione libreria
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AUDIENCE ECONOMICS: MEDIA INSTIT
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Audience Economics: Media Institutions and the Audience Marketplace
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Descrizione libro Condizione: New. Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Num Pages: 256 pages, 2 figures. BIC Classification: JFD; KC; KNTD; KNTY; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 590. . 2003. . . . . Codice articolo V9780231126526
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AUDIENCE ECONOMICS
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Descrizione libro Condizione: New. Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.Über den Autor. Codice articolo 594457326
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Audience Economics (Hardcover)
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ISBN 13: 9780231126526
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Descrizione libro Hardcover. Condizione: new. Hardcover. Focusing on the electronic media-television, radio, and the Internet-Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content?Examining the relationship between the four principal actors in the audience marketplace-advertisers, media firms, consumers, and audience measurement firms-Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today. Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780231126526
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Descrizione libro Condizione: New. Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Num Pages: 256 pages, 2 figures. BIC Classification: JFD; KC; KNTD; KNTY; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 590. . 2003. . . . . Books ship from the US and Ireland. Codice articolo V9780231126526
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Audience Economics (Hardcover)
Editore:
Columbia University Press, New York
(2003)
ISBN 10: 0231126522
ISBN 13: 9780231126526
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Descrizione libro Hardcover. Condizione: new. Hardcover. Focusing on the electronic media-television, radio, and the Internet-Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content?Examining the relationship between the four principal actors in the audience marketplace-advertisers, media firms, consumers, and audience measurement firms-Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today. Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9780231126526
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