Audience Evolution: New Technologies and the Transformation of Media Audiences

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9780231150347: Audience Evolution: New Technologies and the Transformation of Media Audiences

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.

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Philip M. Napoli
Editore: Columbia University Press, United States (2010)
ISBN 10: 0231150342 ISBN 13: 9780231150347
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Descrizione libro Columbia University Press, United States, 2010. Hardback. Condizione libro: New. New.. 234 x 157 mm. Language: English . Brand New Book. Today s consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. Codice libro della libreria AAH9780231150347

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Philip Napoli
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Descrizione libro Columbia University Press, 2011. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WI-9780231150347

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Philip M. Napoli
Editore: Columbia University Press, United States (2010)
ISBN 10: 0231150342 ISBN 13: 9780231150347
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Descrizione libro Columbia University Press, United States, 2010. Hardback. Condizione libro: New. New.. 234 x 157 mm. Language: English . Brand New Book. Today s consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies.As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. Codice libro della libreria AAH9780231150347

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Descrizione libro Columbia University Press, 2010. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0231150342

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Descrizione libro Columbia University Press, 2010. Hardcover. Condizione libro: New. book. Codice libro della libreria 0231150342

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Descrizione libro Columbia University Press. Hardback. Condizione libro: new. BRAND NEW, Audience Evolution: New Technologies and the Transformation of Media Audiences, Philip M. Napoli, Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. Codice libro della libreria B9780231150347

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Descrizione libro 2011. Hardback. Condizione libro: NEW. 9780231150347 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01138821

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Descrizione libro Columbia Univ Pr, 2010. Hardcover. Condizione libro: Brand New. 248 pages. 9.00x6.00x0.75 inches. In Stock. Codice libro della libreria __0231150342

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Descrizione libro Columbia Univ Pr, 2010. Hardcover. Condizione libro: New. 15.24 x 22.86 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Codice libro della libreria MM-27936780

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