Web Marketing for the Music Business

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9780240823706: Web Marketing for the Music Business

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:

* Setting up your website and website design

* Selecting your domain name and host

* Using HTML, Java, widgets, Flash, and RSS to charge up your website

New! * Using search engine optimization (SEO) methods for the best search engine rankings

New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

* Monitoring site traffic and using analytic tools

* Adding audio and video to your site

* Choosing and using commercial download services

* Creating and managing an online store

* Finding your market online

* Creating a mobile website and mobile media campaign

Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.

Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.

This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Hutchison, Tom
ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro 2014. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780240823706

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Tom Hutchison
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media. Codice libro della libreria AAU9780240823706

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Tom Hutchison
Editore: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media. Codice libro della libreria AAU9780240823706

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Hutchison, Tom
Editore: Taylor & Francis Ltd (2012)
ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro Taylor & Francis Ltd, 2012. Condizione libro: New. 2012. 2nd Edition. Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530. . . . . . . Codice libro della libreria V9780240823706

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Tom Hutchison
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ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro Taylor and Francis 2012-12-20, New York, 2012. paperback. Condizione libro: New. Codice libro della libreria 9780240823706

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Descrizione libro Condizione libro: New. Condizione sovraccoperta: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Codice libro della libreria REG_9780240823706_T&F1012_28

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Descrizione libro Taylor & Francis Ltd. Condizione libro: New. 2012. 2nd Edition. Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780240823706

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Descrizione libro Focal Press, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780240823706

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Tom Hutchison
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ISBN 10: 0240823702 ISBN 13: 9780240823706
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media. Codice libro della libreria BTE9780240823706

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