In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.
Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.
The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.
From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.
Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
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Michael Hayman and Nick Giles are the co-founders of Seven Hills, the highly acclaimed campaigns firm founded to generate momentum for Britain's fast growing companies and most exciting entrepreneurs. Seven Hills was named the Best Corporate Consultancy in the world by the Holmes Report and is also a Santander Breakthrough 50 winner.
Michael is a co-founder of StartUp Britain, the national initiative for early-stage enterprise launched by the Prime Minister. He is Chairman of Entrepreneurs at the private bank Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. He was awarded an MBE for services to enterprise promotion in 2014.
Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme. He is also an advisory board member of Tech London Advocates, and is an advisor to the global youth movement One Young World.
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Descrizione libro Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 37483087-6
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Descrizione libro Paperback. Condizione: Very Good. In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006826798
Descrizione libro Condizione: Very Good. 1710256426. 3/12/2024 3:13:46 PM. Codice articolo U9780241004777
Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 10-0241004772-G
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