Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.
INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE
Based on years of research, consulting, and practical experience, Hooked:
* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 2,47
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 21566752-n
Descrizione libro Hardcover. Condizione: new. Hardcover. Build products that create habits - and get your customers hookedWhy do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780241184837
Descrizione libro Hardcover. Condizione: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Codice articolo IN_9780241184837
Descrizione libro Codice articolo 5T-E1SP-ND6X
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780241184837
Descrizione libro Hardcover. Condizione: New. Codice articolo DADAX0241184835
Descrizione libro Hardcover. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9780241184837-GDR
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780241184837
Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-214922
Descrizione libro Condizione: Brand New. Brand New! Fast Delivery , Delivery with in 6-9 working Day Only , Original Edition. Excellent Quality, Printing In English Language, Quick delivery by FEDEX & DHL. Our courier service is not available at PO BOX& APO BOX. Codice articolo PPl 9780241184837