Hooked: How to Build Habit-Forming Products

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9780241184837: Hooked: How to Build Habit-Forming Products

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance ( Financial Times Business Education)

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention (Schumpeter The Economist)

Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology ( MIT Technology Review)

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Descrizione libro Penguin Books Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. 204 x 138 mm. Language: English . Brand New Book. In Hooked, Nir Eyal reveals how successful companies create products people can t put down - and how you can too A must-read for everyone who cares about driving customer engagement. (Eric Ries, author of The Lean Startup). The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. (Rory Sutherland, vice chairman, Ogilvy Mather). Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014. The book everyone in Silicon Valley is talking about. (Boris Veldhuijzen van Zanten, founder of The Next Web). Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover s writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as the place to discover the next big things in tech. Codice libro della libreria APG9780241184837

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Eyal, Nir
Editore: Penguin Books Ltd, United Kingdom (2015)
ISBN 10: 0241184835 ISBN 13: 9780241184837
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Descrizione libro Penguin Books Ltd, United Kingdom, 2015. Hardback. Condizione libro: New. 204 x 138 mm. Language: English . Brand New Book. In Hooked, Nir Eyal reveals how successful companies create products people can t put down - and how you can too A must-read for everyone who cares about driving customer engagement. (Eric Ries, author of The Lean Startup). The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. (Rory Sutherland, vice chairman, Ogilvy Mather). Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014. The book everyone in Silicon Valley is talking about. (Boris Veldhuijzen van Zanten, founder of The Next Web). Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover s writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as the place to discover the next big things in tech. Codice libro della libreria APG9780241184837

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ISBN 10: 0241184835 ISBN 13: 9780241184837
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Descrizione libro Portfolio Penguin, 2014. Condizione libro: New. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 342. . 2014. Hardcover. . . . . . Codice libro della libreria V9780241184837

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Descrizione libro Condizione libro: New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria NI3_9780241184837

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Descrizione libro Condizione libro: New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria NU3_9781494277536

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Descrizione libro Portfolio Penguin. Condizione libro: New. 0241184835 This is an International Edition. Brand New, Hardcover, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria IM9780241184837

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Descrizione libro Portfolio Penguin 2014-11-06, 2014. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05151719

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Descrizione libro 2014. Hardcover. Condizione libro: New. 205mm x 139mm x. Hardcover. In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too A must-read for everyone who cares about driving customer engagement. (Eric.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.350. Codice libro della libreria 9780241184837

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Descrizione libro Penguin Books Ltd. Hardback. Condizione libro: new. BRAND NEW, Hooked: How to Build Habit-Forming Products, Nir Eyal, In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too "A must-read for everyone who cares about driving customer engagement." (Eric Ries, author of The Lean Startup). "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." (Rory Sutherland, vice chairman, Ogilvy & Mather). Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014. "The book everyone in Silicon Valley is talking about." (Boris Veldhuijzen van Zanten, founder of The Next Web). Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech.". Codice libro della libreria B9780241184837

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