In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design.
Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level.
Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.
David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.
Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
What explains Coca-Cola's worldwide market dominance? David Butler and Linda Tischler argue that it's a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Whatever the size of your enterprise, you'll find in this book a master class in problem-solving, in cross-cultural marketing, and in decision-making (Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE)
Big and fast, complex and focused, large scale and agile. These seem like oxymorons in the world of business innovation. Using examples from the history of Coca-Cola, Butler and Tischler show how it is possible to embrace these tensions through the use of design. Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours ( Tim Brown, CEO of IDEO)
Butler has considerable insight and perspective to offer any business ... a worthwhile read ( Elitebusiness)
A handy blueprint for how any company can use design to stay ahead of the competition ( The Times)
[ Design to Grow] is about how Coke uses design, not only to create packaging and retail shelving for retailers from Walmart to tiny African shops, but as a framework for its management practices and relations with suppliers and customers ... All this is in keeping with Coca-Cola's history of staying ahead ( Financial Times)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria RO_9780241198377
Descrizione libro Penguin Books Ltd. Condizione libro: New. 0241198372 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria OA9780241198377
Descrizione libro Portfolio Penguin, 2015. Paperback. Condizione libro: New. book. Codice libro della libreria 0241198372
Descrizione libro Penguin Books Ltd. PAPERBACK. Condizione libro: New. 0241198372 Brand New Book In Bubble Wrap Packing .We Ship to Worldwide. Codice libro della libreria APR-ECQ-00330
Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802411983770000000
Descrizione libro Penguin Books Ltd. PAPERBACK. Condizione libro: New. 0241198372 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0241198372
Descrizione libro Portfolio Penguin, 2015. Paperback. Condizione libro: Brand New. 256 pages. In Stock. Codice libro della libreria zk0241198372