Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity - Brossura

Wansink, Brian

Brossura

ISBN 10: 0252074556 ISBN 13: 9780252074554

Casa editrice: Univ of Illinois Pr, 2007

Riassunto

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Su questo libro

L'autore:

Brian Wansink is a professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab and the author of Mindless Eating: Why We Eat More than We Think.

Su questa edizione

• Editore: Univ of Illinois Pr
• Data di pubblicazione: 2007
• ISBN 10: 0252074556
• ISBN 13: 9780252074554
• Rilegatura: Copertina flessibile
• Numero di pagine: 206