Faked in China: Nation Branding, Counterfeit Culture, and Globalization - Brossura

Yang, Fan

Brossura

ISBN 10: 0253018463 ISBN 13: 9780253018465

Casa editrice: Indiana Univ Pr, 2015

Riassunto

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.

Su questo libro

L'autore:

Fan Yang is Assistant Professor in the Department of Media and Communication Studies at the University of Maryland, Baltimore County.

Su questa edizione

• Editore: Indiana Univ Pr
• Data di pubblicazione: 2015
• ISBN 10: 0253018463
• ISBN 13: 9780253018465
• Rilegatura: Copertina flessibile
• Numero di pagine: 284