Fundamentals of Selling: Customers of Life - Rilegato

Futrell, C.

Rilegato

ISBN 10: 0256138273 ISBN 13: 9780256138276

Casa editrice: Irwin Professional Publishing, 1996

Riassunto

Using a learning-by-doing approach, this text provides students with a basic understanding of what goes on in the sales arena. Each chapter contains real-life sales challenges to increase student involvement and discussion, and there are end-of-chapter ethical dilemmas asking "what would you do?" Role-playing scenarios provide students with various selling techniques, both proactive and reactive. This edition integrates global coverage throughout, and there is expanded coverage of the impact of technology on the selling process.

Su questo libro

Product Description:

Book by Futrell Charles M

Su questa edizione

• Editore: Irwin Professional Publishing
• Data di pubblicazione: 1996
• ISBN 10: 0256138273
• ISBN 13: 9780256138276
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 620