Sinossi
Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offers students clear explanations, helpful frameworks and "how-to-do-it" techniques, with up-to-date examples to illustrate the concepts described.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.
Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.
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Basic Marketing
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-W-021-01657
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Basic Marketing
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McGraw-Hill Education, 2000
ISBN 10: 0256204020
ISBN 13: 9780256204025
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 54736764-20
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Basic Marketing
Editore:
Mcgraw-Hill Education / Europe, Middle East & Africa, 2000
ISBN 10: 0256204020
ISBN 13: 9780256204025
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780256204025. Codice articolo 9301672
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Basic Marketing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780256204025. Codice articolo 9715138
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EUR 2,96
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EUR 15,36
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