Strategic Management: Concepts and Cases - Rilegato

Thompson, Arthur A., Jr.; Strickland, Alonzo J., III

Rilegato

ISBN 10: 0256237387 ISBN 13: 9780256237382

Casa editrice: Richard d Irwin, 1997

Riassunto

This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.

Su questo libro

Product Description:

Book by Thompson Arthur A Jr Strickland Alonzo J III

Su questa edizione

• Editore: Richard d Irwin
• Data di pubblicazione: 1997
• ISBN 10: 0256237387
• ISBN 13: 9780256237382
• Rilegatura: Copertina rigida
• Numero di pagine: 1049