The "objective" world is one of facts, data, and actuality. The world of the "nonobject" is about perception, experience, and possibility. In this highly original and visually extravant book, Branko Lukic (an award-winning designer) and Barry Katz (an authority on the history and philosophy of design) imagine what would happen if design started not from the object but from the space between people and the objects they use. The "nonobject," they explain, is the designer's personal experiment to explore our relation to the observable world. So they show us an umbrella that puts us in a harmonious relationship with nature by sending falling rain rushing through the handle from an upturned top that resembles a flower; a spoon with a myriad of tiny bowls that allow us to savor our soup; a "superpractical" cell phone with keypad, speaker, and microphone on every surface. They imagine the ideal material, "Thinium," incredibly thin and incredibly strong, environmentally and aesthetically beneficial. They show us clocks and watches that free us from time told by artificial demarcation and consider the possibility of a digital camera that captures the part of the scene we didn't see. In NONOBJECT, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.
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NONOBJECTBranko Lukić with text by Barry M. Katzforeword by Bill MoggridgeNonobject proposes a radically new approach to design: In contrast to "human-centered design," which responds to prevailing needs and desires, or the "object-centered" approach, which is driven by the demands of form and function, Nonobject takes as its starting point the mysterious and largely unexplored space in between. Through a series of visionary explorations derived from as-yet-undiscovered materials, imagined manufacturing processes, and invented rules, Branko Lukić investigates the transformations of everyday experience that might occur if we listened attentively to what Debussy called "the space between the notes." The accompanying texts by Barry Katz locate these projects within the cultural dynamics of contemporary civilization. In Nonobject, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.Branko Lukić is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (NONOBJECT), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world. Barry M. Katz helped to articulate the philosophy of the Nonobject. Barry is Professor of Design at the California College of the Arts, Consulting Professor at Stanford University, and Fellow at IDEO, Inc. He is the coauthor, with Tim Brown, of Change By Design: How Design Thinking can Transform Organizations and Inspire Innovation and the author of Tectonic Shift: The Unstable History of Silicon Valley Design, to be published by the MIT Press.From the Back Cover:
"A designer's motto should always be 'What if?' Itcertainly is the motto of Nonobject. The fantasy ofwhat an object should or could be becomes a way forthe designer to embrace experimentation and imbueprojects with a vitality that expands beyond the physicalobject and into our experience."// Paola Antonelli, Senior Curator, Architectureand Design, The Museum of Modern Art"A century of exponential innovation has left us in aworld of too many artifacts--and too few. The resultis a poverty of abundance that begs for a radical newview of design. Nonobject is that radical new view."// Paul Saffo, managing director, Discern"Branko Lukić is the best design-fiction designer inthe world. His wry and eerie metaphysical extrapolationsmake lesser efforts seem toylike."// Bruce Sterling"Nonobject explores the space between the productand the person--exactly the place where contemporarydesign should be looking. This relational spaceis normally explored using the tools of interaction andservice design. Branko Lukić does it by developingproduct design fictions as triggers for new ideas--andthus for new social conversations. It is a challengingapproach that brings very inspiring results."// Ezio Manzini, Milan Polytechnic
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Descrizione libro The MIT Press, 2010. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P11026201484X
Descrizione libro The MIT Press, 2010. Hardcover. Condizione libro: New. Codice libro della libreria DADAX026201484X