Nonobject - Rilegato

Lukic, Branko; Katz, Barry M.

Rilegato

ISBN 10: 026201484X ISBN 13: 9780262014847

Casa editrice: Mit Pr, 2010

Riassunto

The "objective" world is one of facts, data, and actuality. The world of the "nonobject" is about perception, experience, and possibility. In this highly original and visually extravant book, Branko Lukic (an award-winning designer) and Barry Katz (an authority on the history and philosophy of design) imagine what would happen if design started not from the object but from the space between people and the objects they use. The "nonobject," they explain, is the designer's personal experiment to explore our relation to the observable world. So they show us an umbrella that puts us in a harmonious relationship with nature by sending falling rain rushing through the handle from an upturned top that resembles a flower; a spoon with a myriad of tiny bowls that allow us to savor our soup; a "superpractical" cell phone with keypad, speaker, and microphone on every surface. They imagine the ideal material, "Thinium," incredibly thin and incredibly strong, environmentally and aesthetically beneficial. They show us clocks and watches that free us from time told by artificial demarcation and consider the possibility of a digital camera that captures the part of the scene we didn't see. InNONOBJECT, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.

Su questo libro

Recensione:

"Nonobject is a collection of fantastical, impossible designs created by former IDEO member Branko Lukic. There are all-bristle toilet brushes, forks bent into right angles and crystal toilet bowls. It s a fun sort of book think of an updated Heath Robinson, or perhaps a monograph on industrial design by The Onion. It would make a fine humorous stocking-filler for the jokier design aficionado. One to keep above the bog. Except it isn t. Wipe that smile off your face. We are not here to be entertained. This is serious. Nonobject will change the way we think about design and designing says Bill Moggridge in his foreword, which also contains the words beauty ... the hand of a great designer ... masterful ... thrilling designs ... Barry M Katz, in an introductory essay, manages to go even further, saying: Nonobject may be the first approach to design that rises to the level of philosophy. Blimey...Humour, a useful mental lubricant, is in use here, but the aim isn t to make you laugh, it s to make you think. This is design as cultural research, Lukic is not imprisoned (Katz s word) by functionalism totally free from constraints, he s able to soar to new heights of design, exploring the space between the user and the object. And the entire endeavour comes carefully vaccinated against objections by Katz, who describes sceptics thus: These are the same benighted souls who complained that Picasso painted two eyes on the same side of a woman s head, and there s not much that can be offered to them but our condolences. Like I said, this is really, really serious. Nonobject does play a valuable role in critical design, even if that role is somewhat oversold in the introductions. Industrial designers produce little in the way of paper architecture. Unlike architects, who are regularly happy to put aside material or practical constraints and doodle away at megastructures and walking cities, moving professional theory forward as they do, industrial designers are in the vice of the cult of use. So in 10,000 spoons, there is little radical re-examination of spoon-ness itself, whereas Lukic has really pushed the spoon far beyond what were previously considered its limits. There s a triple-decker spoon for big eaters, a spoon consisting of scores of tiny spoons to capture the essence of a single drop, a spoon bent in a right-angle designed to disrupt the social rituals of the table. Material constraints are also removed: Lukic wafts into being a substance called thinium that allows cutlery to be made with hair-thin handles that remain rigid. Why? Well, the stem of a spoon isn t the width it is purely because it would buckle if it were thinner there are other reasons, such as comfort in the hand. If slender is more elegant, surely the slenderest possible cutlery is the most elegant that s possible? No, it isn t. Each object confronts some aspect of design rationale and tests it to the breaking point....Nonobject is at its best both funniest and cleverest when it is at its most critical. One of its highlights is the CUN5 mobile phone, every surface of which is covered in buttons. No matter which way up it is, it s the right way up. Of course there s no screen or anything else the point is that there are limits to ease of use, it s not an evolutionary track that stretches forever into the distance. Nonobject is like a Magic Eye diagram for design you have to look past the surface to see what it is. When confronted with an unfamiliar artefact we naturally think How does it work? How do I use it? That wouldn t work. It s not always successful, but Nonobject hotwires that reflex and tries to give you a new way of looking at design a really exciting mission for a book." --Wiliam Wiles, Icon Magazine

L'autore:

Branko Lukic is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (www.nonobject.com), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world.

Su questa edizione

• Editore: Mit Pr
• Data di pubblicazione: 2010
• ISBN 10: 026201484X
• ISBN 13: 9780262014847
• Rilegatura: Copertina rigida
• Numero di pagine: 178