How do media find an audience when there is an endless supply of content but a limited supply of public attention?
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.
Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
James G. Webster is Professor in the School of Communication at Northwestern University. The Marketplace of Attention: How Audiences Take Shape in a Digital Age
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,70
In U.S.A.
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0262027860
Descrizione libro Condizione: new. Codice articolo FrontCover0262027860
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0262027860
Descrizione libro Condizione: New. pp. 288. Codice articolo 26142277749
Descrizione libro Hardcover. Condizione: new. Prompt service guaranteed. Codice articolo Clean0262027860
Descrizione libro Condizione: New. pp. 288 17 Figures. Codice articolo 135087018
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks35827
Descrizione libro Hardcover. Condizione: Brand New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Codice articolo MA 9780262027861
Descrizione libro Hardcover. Condizione: New. Brand New!. Codice articolo VIB0262027860
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0262027860