In this third edition of their study of the political commerical, or "polispot", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers.
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'The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us.' -The Washington PostAbout the Author:
Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.
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Descrizione libro Mit Pr. Condizione libro: Acceptable. Used - Acceptable. Contains staining and light page warping. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Codice libro della libreria Z1-B-013-01027
Descrizione libro MIT Press. Hardcover. Condizione libro: Very Good. Ex-Library Book - will contain Library Markings. Dust Cover Missing. Book has appearance of light use with no easily noticeable wear. Codice libro della libreria G0262041308I4N11