In this third edition of their study of the political commerical, or "polispot", veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers.
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Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.
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Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97802620413004.0
Descrizione libro Mit Pr. Hardcover. Condizione libro: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Codice libro della libreria G0262041308I3N00