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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Rilegato
Sinossi
The author of The Design of Everyday Things calls for the redesign of personal computers and other "information appliances" to place users' needs before the complexity of the technology and for a human-centered development process. UP.
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L'autore
Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.
Product Description
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. However, the computer industry thinks it is still in its teenage years, exulting in technical complexity. The author argues customers want change. They are ready for products that offer convenience, ease of use and pleasure. The technology should be invisible, hidden from sight. This book shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to start all over again, to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop their products. They must start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centred developmental process, even if it means reorganizing the entire company.
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- EditoreMit Pr
- Data di pubblicazione1998
- ISBN 10 0262140659
- ISBN 13 9780262140652
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine302
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