The American Design Adventure continues the fascinating and detailed examination of industrial design begun by Arthur Pulos in American Design Ethic. The first volume discussed and illustrated the objects and artifacts, the major designers and schools of design from Colonial times to the 1940s. This second splendidly illustrated volume carries the story into the heroic era of American industrial design, from the 1940s to the 1970s.
These were the decades of American industrial design's dominance, when special exhibitions and world fairs made design a subject of national pride. Big business realized the influence that trademarks, packaging, and corporate identity programs could have on their bottom line, and the world of fashion created a consumer demand for name brands and well designed products. Industrial design flourished under the capable hands of Raymond Loewy and Charles Eames, while corporations like IBM, RCA, Herman Miller, and Knoll were sponsors of the great American design adventure.
The extraordinary collection of illustrations that Pulos has assembled documents all of these important design trends while evoking the nostalgia of the 50s and 60s when Pop and Rock held sway.
Pulos probes all aspects of industrial designers and their work - in education and private corporations, in professional organizations and governmental agencies. He also covers prefabricated housing, graphics, manufactured products from the exotic to the pragmatic, and public systems from the sociopolitical to the economic.
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Arthur J. Pulos is chairman emeritus of the department of design at Syracuse University, president of Pulos Design Associates, past president, board chairman and fellow of the Industrial Designers' Society of America and past president and now senator of the International Council of Societies of Industrial Design.From Publishers Weekly:
Nostalgia buffs can riffle through this heavily illustrated history of modern design to savor a Waring drink mixer, a Bendix washer-dryer with chrome propeller handle, a Studebaker Land Cruiser and a Chemex "hourglass" coffeemaker. On a more serious level, this sequel to The American Design Ethic examines whether the industrial designer is an artist creating new standards, a mirror of society's tastes or a wizard of change whose mission is to sustain public demand. Written by the chairman emeritus of Syracuse University's design department, this busy narrative is full of accounts of exhibits, design firms, training programs, trademarks, packaging. Instead of sustained, in-depth analysis Pulos offers an endlessly tantalizing smorgasbord of lawn mowers, airplanes, dental chairs, water towers, prefabricated housing, school furniture, etc. It is eye-opening to note that today's science of ergonomics is the '50s "human engineering" reborn.
Copyright 1988 Reed Business Information, Inc.
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Descrizione libro The MIT Press, 1988. Hardcover. Condizione libro: New. book. Codice libro della libreria 262161060
Descrizione libro The MIT Press, 1988. Hardcover. Condizione libro: New. book. Codice libro della libreria 0262161060
Descrizione libro The MIT Press, 1988. Hardcover. Condizione libro: New. Codice libro della libreria P110262161060
Descrizione libro The MIT Press. Hardcover. Condizione libro: New. 0262161060 New Condition. Codice libro della libreria NEW6.0110802