Parr, Adrian Hijacking Sustainability

ISBN 13: 9780262517461

Hijacking Sustainability

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9780262517461: Hijacking Sustainability

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability--waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good--an idea now compromised and endangered by corporate, military, and government interests.

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Parr, Adrian
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Adrian Parr
Editore: MIT Press Ltd, United States (2012)
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro MIT Press Ltd, United States, 2012. Paperback. Condizione libro: New. 218 x 142 mm. Language: English . Brand New Book. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement s concern over global warming and poverty, the more sustainability culture advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a sustainable army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria AAS9780262517461

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Adrian Parr
Editore: MIT Press Ltd, United States (2012)
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro MIT Press Ltd, United States, 2012. Paperback. Condizione libro: New. 218 x 142 mm. Language: English . Brand New Book. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement s concern over global warming and poverty, the more sustainability culture advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a sustainable army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria AAS9780262517461

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Descrizione libro 2012. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780262517461

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Descrizione libro MIT Press. Condizione libro: New. Brand New. Codice libro della libreria 0262517469

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Descrizione libro The MIT Press, 2012. Paperback. Condizione libro: New. Codice libro della libreria 0262517469

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Adrian Parr
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Descrizione libro MIT Press Ltd. Paperback. Condizione libro: new. BRAND NEW, Hijacking Sustainability, Adrian Parr, The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria B9780262517461

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Adrian Parr
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro Paperback. Condizione libro: New. 147mm x 14mm x 220mm. Paperback. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bull.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 209 pages. 0.286. Codice libro della libreria 9780262517461

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Adrian Parr
Editore: MIT Press Ltd 2012-03-02, Cambridge, Mass. (2012)
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro MIT Press Ltd 2012-03-02, Cambridge, Mass., 2012. paperback. Condizione libro: New. Codice libro della libreria 9780262517461

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