Hijacking Sustainability (MIT Press)

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9780262517461: Hijacking Sustainability (MIT Press)

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests.

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About the Author:

Adrian Parr is Visiting Associate Professor at the University of Cincinnati's College of Design, Architecture, Art, and Planning. She is the author of Deleuze and Memorial Culture and other books.

From Publishers Weekly:

In this intelligent but unnecessarily obtuse exploration of ecological and cultural crisis, Parr (Deleuze and Memorial Culture) examines the "new culture of sustainability" and how it challenges "our current historic condition... of global climate change, multinational and financialized capitalism, increased religious fundamentalism, and rising militarism." She looks at the positives and negatives of ecobranding and the power of celebrities to bring change; compares and contrasts the "militarism," segregation and Disneyfication of gated communities with the ecological approach, with its embrace of conflict and effort to "empower people and communities" in ecovillages. Parr argues that while action is necessary to alter our social course, that action must be based on thoughtful questioning of status quo economics; she claims that a sustainability culture will bring art and science together, based on local conditions yet remaining open to the world. Unfortunately, the academic writing style is so difficult to read that it may discourage all but the most committed readers. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Parr, Adrian
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro 2012. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria TM-9780262517461

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Descrizione libro MIT Press Ltd, United States, 2012. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement s concern over global warming and poverty, the more sustainability culture advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a sustainable army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria BTE9780262517461

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Adrian Parr
Editore: MIT Press Ltd, United States (2012)
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro MIT Press Ltd, United States, 2012. Paperback. Condizione libro: New. Language: English . Brand New Book. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement s concern over global warming and poverty, the more sustainability culture advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a sustainable army. Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria BZV9780262517461

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Adrian Parr
Editore: MIT Press Ltd, United States (2012)
ISBN 10: 0262517469 ISBN 13: 9780262517461
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Descrizione libro MIT Press Ltd, United States, 2012. Paperback. Condizione libro: New. Language: English . Brand New Book. The idea of sustainability has gone mainstream. Thanks to Prius-driving movie stars, it s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement s concern over global warming and poverty, the more sustainability culture advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a sustainable army.Parr then examines key challenges to sustainability -- waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good -- an idea now compromised and endangered by corporate, military, and government interests. Codice libro della libreria AAH9780262517461

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