A Primer of Visual Literacy

 
9780262540292: A Primer of Visual Literacy

Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

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Donis A. Dondis
Editore: MIT Press Ltd, United States (1974)
ISBN 10: 0262540290 ISBN 13: 9780262540292
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Descrizione libro MIT Press Ltd, United States, 1974. Paperback. Condizione libro: New. Revised ed.. 229 x 137 mm. Language: English . Brand New Book. Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers : or not; they should find it equally necessary to be visually literate, artists or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ( See Jane run. ), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.). Codice libro della libreria AAU9780262540292

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Donis A. Dondis
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Descrizione libro MIT Press. Condizione libro: New. Brand New. Codice libro della libreria 0262540290

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Donis A. Dondis
Editore: MIT Press Ltd, United States (1974)
ISBN 10: 0262540290 ISBN 13: 9780262540292
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Descrizione libro MIT Press Ltd, United States, 1974. Paperback. Condizione libro: New. Revised ed.. 229 x 137 mm. Language: English . Brand New Book. Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers : or not; they should find it equally necessary to be visually literate, artists or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ( See Jane run. ), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.). Codice libro della libreria AAU9780262540292

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Dondis, Donis A.
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802625402920000000

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Donis A. Dondis
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ISBN 10: 0262540290 ISBN 13: 9780262540292
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Descrizione libro MIT Press Ltd 1974-01-01, Cambridge, Mass., 1974. paperback. Condizione libro: New. Codice libro della libreria 9780262540292

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Donis A. Dondis
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Descrizione libro MIT Press Ltd. Paperback. Condizione libro: new. BRAND NEW, A Primer of Visual Literacy, Donis A. Dondis, Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.). Codice libro della libreria B9780262540292

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0262540290. Codice libro della libreria ST0262540290

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Dondis
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Descrizione libro MIT Press, 1974. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780262540292

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Dondis, Donis A
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Descrizione libro The MIT Press, 1973. Paperback. Condizione libro: New. book. Codice libro della libreria 0262540290

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Donis A. Dondis
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Descrizione libro Paperback. Condizione libro: New. Not Signed; Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students;those who do not intend to become artists or designers but who need to acquire the essential skil. book. Codice libro della libreria ria9780262540292_rkm

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