The Spot: The Rise of Political Advertising on Television

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9780262540650: The Spot: The Rise of Political Advertising on Television

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.

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Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.

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Edwin Diamond
Editore: MIT Press (1992)
ISBN 10: 0262540657 ISBN 13: 9780262540650
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Descrizione libro MIT Press, 1992. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780262540650

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Edwin Diamond, Stephen Bates
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Descrizione libro The MIT Press, 1992. Paperback. Condizione libro: New. third edition. Codice libro della libreria DADAX0262540657

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Descrizione libro The MIT Press, 1992. Condizione libro: new. Shiny and new! Expect delivery in 2-3 weeks. Codice libro della libreria 9780262540650-1

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Descrizione libro The MIT Press, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0262540657

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Descrizione libro MIT Press Ltd, United States, 1992. Paperback. Condizione libro: New. 3rd Revised edition. 228 x 153 mm. Language: English . Brand New Book ***** Print on Demand *****. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team s babel of TV voices, Willie Horton s transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism. Codice libro della libreria APC9780262540650

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Edwin Diamond, Stephen Bates
Editore: MIT Press Ltd, United States (1992)
ISBN 10: 0262540657 ISBN 13: 9780262540650
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Descrizione libro MIT Press Ltd, United States, 1992. Paperback. Condizione libro: New. 3rd Revised edition. 228 x 153 mm. Language: English . Brand New Book ***** Print on Demand *****.In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team s babel of TV voices, Willie Horton s transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism. Codice libro della libreria APC9780262540650

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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780262540650

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Descrizione libro MIT Press, 1992. PAP. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780262540650

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Edwin Diamond; Stephen Bates
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Descrizione libro The MIT Press, 1992. Paperback. Condizione libro: New. book. Codice libro della libreria 0262540657

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Descrizione libro The MIT Press, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria P110262540657

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