Propaganda Technique in World War One

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9780262620185: Propaganda Technique in World War One

This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.

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Harold D. Lasswell
Editore: MIT Press
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descrizione libro MIT Press. Condizione libro: New. Brand New. Codice libro della libreria 0262620189

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Harold D. Lasswell
Editore: MIT Press Ltd, United States (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descrizione libro MIT Press Ltd, United States, 1971. Paperback. Condizione libro: New. Revised ed.. 203 x 135 mm. Language: English . Brand New Book. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda--for instance, a distinction is made between value demands (war aims, war guilt, and casting the enemy as evil personified) and expectations (the illusion of victory)--and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of war aims and its relation to the propagandist, for this, more than any other category of content, is the catalyst of transnational political action. Giddens s exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell s study while confirming its value as outstanding groundwork for continuing research. Codice libro della libreria BZV9780262620185

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Lasswell, Harold D.
Editore: The MIT Press (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descrizione libro The MIT Press, 1971. Paperback. Condizione libro: New. book. Codice libro della libreria 0262620189

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Daniel Lerner
Editore: The MIT Press (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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Descrizione libro The MIT Press, 1971. Paperback. Condizione libro: New. Codice libro della libreria DADAX0262620189

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Harold D. Lasswell
Editore: Mit Pr (1971)
ISBN 10: 0262620189 ISBN 13: 9780262620185
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(Exeter, Regno Unito)
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Descrizione libro Mit Pr, 1971. Paperback. Condizione libro: Brand New. first paperback edition edition. 268 pages. 8.00x5.50x0.50 inches. In Stock. Codice libro della libreria 0262620189

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