Strategies for Electronic Commerce and the Internet - Brossura

Lucas Jr., Henry C C.

9780262621731: Strategies for Electronic Commerce and the Internet

Brossura

ISBN 10: 0262621738 ISBN 13: 9780262621731

Casa editrice: MIT Press, 2003

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A guide to help business managers better compete in the age of the internet and electronic commerce.

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L'autore:

Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.

Product Description:

This work offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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