First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
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Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.From the Publisher:
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.
B & W photographs and illustrations throughout.
Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093).
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Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR001224654
Descrizione libro MIT Press Ltd, 1998. Paperback. Condizione libro: Used; Very Good. Codice libro della libreria 2379737
Descrizione libro MIT Press, 1998. Paperback. Condizione libro: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Codice libro della libreria mon0001484654
Descrizione libro MIT, 1998. Paperback. Condizione libro: good. Reprint. 0262640376. Codice libro della libreria 663321
Descrizione libro MIT, 1998. Paperback. Condizione libro: Good. Reprint. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0262640376