Articoli correlati a Retail Marketing Management
Retail Marketing Management provides up-to-date coverage of key marketing applications to retail management. Retail marketing has been an area of much recent change and the text reflects this, with full coverage of new areas of interest, including relationship marketing, loyalty shceme, branding, ethics, quality management and applications of IT.The book looks at both the theory and practice, using examples from a number of countries to reflect the experience of different regions as well as the increasing internationalization of the retail sector. It is appropriate for use on all worldwide retailing courses, offering comprehensive and up-to-date coverage of the theory and practice of contemporary retail marketing management.Key Features: * marries retail marketing theory and practice* includes newer retail areas - relationship marketing, loyalty schemes, branding, ethics, quality management, applications of IT* takes a true marketing approach* has references and international examplesDavid Gilbert is a Reader in Marketing, School of Management Studies, University of Surre
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Book by Gilbert David
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- EditorePearson Education Limited
- Data di pubblicazione1999
- ISBN 10 0273630199
- ISBN 13 9780273630197
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine368
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Condizioni: molto buonoRetail Marketing This book is in... Scopri di più su questo articolo
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EUR 5,28
Da: Regno Unito a: U.S.A.
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Descrizione libro Paperback. Condizione: Very Good. Retail Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273630197
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(1999)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Paperback
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Descrizione libro Paperback. Condizione: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0006839655
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Retail Marketing
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273630197
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(1999)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780273630197. Codice articolo 9301385
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(2004)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273630197. Codice articolo 8664411
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(2004)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Quantità: 1
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273630197. Codice articolo 8664412
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Foto dell'editore
Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(1999)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Brossura
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780273630197. Codice articolo 9290183
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Retail Marketing Management
Editore:
Financial Times/ Prentice Hall
(1999)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Softcover
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Descrizione libro Softcover. Condizione: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-558-438
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Retail marketing management
Editore:
Financial Times Management
(1999)
ISBN 10: 0273630199
ISBN 13: 9780273630197
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Descrizione libro Pearson Education 1999 Pearson Education 1999 xii 356pp paperback mint As New. Codice articolo 25766
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