Articoli correlati a Essentials of Marketing Research
Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field.Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative techniques and marketing decision systems.This new edition offers: ? increased coverage of media research, advertising, segmentation, branding, minitab and SPSS ? a new chapter focusing on the application of global marketing research? 16 new case studies covering a variety of business contexts including sports marketing, financial services, services marketing and many more!? innovative sections covering services, quality issues, internal marketing and electronic data collection.The text is ideal for both undergraduate and postgraduate courses in marketing research and is welcomed for its European approach to the subject
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Tony Proctor, MA, MPhil, Ph.D., DipM, is Visiting Professor in Marketing at Chester Business School.
Product Description:
Book by Proctor Tony
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFt Pr
- Data di pubblicazione2000
- ISBN 10 0273642006
- ISBN 13 9780273642008
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine470
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Essentials of Marketing Research, 2nd Ed.
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Descrizione libro Paperback. Condizione: Very Good. Essentials of Marketing Research, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273642008
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Essentials of Marketing Research, 2nd Ed.
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273642008
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Foto dell'editore
Essentials of Marketing Research
Editore:
Financial Times / Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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Brossura
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Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 8832035
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Foto dell'editore
Essentials of Marketing Research
Editore:
Financial Times / Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 8832026
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Foto dell'editore
Essentials of Marketing Research
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 9209762
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Foto dell'editore
Essentials of Marketing Research
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 9209761
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Foto dell'editore
Essentials of Marketing Research (2nd Edn)
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 7068344
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Foto dell'editore
Essentials of Marketing Research (2nd Edn)
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273642008. Codice articolo 7073423
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Foto dell'editore
Essentials of Marketing Research, 2nd Ed. Proctor, Tony
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273642006
ISBN 13: 9780273642008
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Paperback
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. Book is in good condition with typical reading wear to the cover and spine. Slight discolouration to the pages. Sloping spine. Codice articolo E0169605
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