Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation - Rilegato
Sinossi
Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.
Product Description
Book by Mcdonald Malcolm Christopher Martin Knox Simon Pay
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5244553554
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs4850244000
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall 13/12/2000, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003012519
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall 13/12/2000, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273642497
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
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Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96562598
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642497. Codice articolo 9603503
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Creating a Company for Customers: How to build and lead a market driven organisation Mcdonald, Prof Malcolm; Christopher, Prof Martin; Knox, Dr Simon and Payne, Prof Adrian
Editore:
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: Hubert Colau, LA BAZOCHE GOUET, Francia
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Condizione: 2. relie sous jaquette illustrà e TRES BON ETAT EXEMPLAIRE POUVANT AVEC QUELQUES SOULIGNEMENT OU ANNOTATIONS AU CRAYONS DE PAPIERS ANGLAIS. Codice articolo AJ9256
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Creating a Company for Customers How to Build and Lead a Market-Driven Organization
Editore:
Pearson Education, Harlow, England, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Prima edizione
Da: Riverwash Books (IOBA), Prescott, ON, Canada
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. First Edition. 214 pp. Spine bumped. Light edgewear. Some highlighter in text. Describes how your company can deliver more effectively by focusing everyone in the organization on winning customer loyalty and preference. ; 8vo 8" - 9" tall. Codice articolo BUS0254
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Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Pearson Education Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: Versandantiquariat Felix Mücke, Grasellenbach - Hammelbach, Germania
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hardcover. Condizione: Sehr gut. 240 Seiten; Artikel stammt aus Nichtraucherhaushalt! AR8063 Sprache: Deutsch Gewicht in Gramm: 1. Codice articolo 1288221
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