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Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation - Rilegato
Sinossi
Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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L'autore
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.
Product Description
Book by Mcdonald Malcolm Christopher Martin Knox Simon Pay
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFinancial Times Management
- Data di pubblicazione2000
- ISBN 10 0273642499
- ISBN 13 9780273642497
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine240
- RedattoreSimms Jane
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5244553554
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Immagini fornite dal venditore
Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs4850244000
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Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Editore:
Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 14487494-6
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation Mcdonald, Prof Malcolm; Christopher, Prof Martin; Knox, Dr Simon and Payne, Prof Adrian
Editore:
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Condizione: 2. relie sous jaquette illustrà e TRES BON ETAT EXEMPLAIRE POUVANT AVEC QUELQUES SOULIGNEMENT OU ANNOTATIONS AU CRAYONS DE PAPIERS ANGLAIS. Codice articolo AJ9256
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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273642497
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Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003012519
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Foto dell'editore
Creating a Company for Customers: How to build and lead a market driven organisation (Financial Times Series)
Editore:
Financial Times Management, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Antico o usato
Rilegato
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR005530974
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Foto dell'editore
Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Editore:
Pearson Education, Limited, 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96562598
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Foto dell'editore
Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
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Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273642497. Codice articolo 9603503
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