Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Jesper Kunde has written a very readable and interesting book about what is possible and sensible to do with a brand. It is a good book about how to develop a brand from just being the name of a product to be, what Jesper Kunde calls, "the ultimate position." Something the consumers profess to as a religion... The book gets even better with the wide range of examples on how to use and abuse a brand"
Jens M. Roelsgaard, Jyllands Posten
The Author:
Danish born Jesper Kunde, 42, is a Bachelor of Commerce. He worked for Carlsberg and the electronics company LK before he started the advertising agency Kunde & Co. with his partner Gaute Høgh in 1988. Kunde & Co. has established itself as one of Scandinavia's largest intergrated advertising agencies, functioning as marketing and management consultants for major international companies including Bang & Olufsen, Bodum and Ecco.The Advocate:
British born BJ Cunningham, 34, founded the Enlightened Tobacco Company PLC to manufacture and distribute his DEATH™ brand of Cigarettes. In 1998 he joined with Jesper Kunde to open the London office of Kunde & Co. as Managing Partner. Kunde & Co. attaches special importance to strategic work for internationally oriented companies. The agency has a strong culture which has made Jesper Kunde and his company the subject of much discussion in Scandinavia, not least because of its adherence to Corporate Religion.Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,27
In U.S.A.
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