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9780273646099: Principles of Business Economics
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Principles of Business Economics is an ideal foundation for students at both undergraduate and postgraduate levels studying economics on a wide range of degree and professional programmes, such as the Master of Business Administration (MBA), MSc in Management and Business Studies, Diploma in Management Studies (DMS) and BA Business Studies. In addition, the book is a useful resource for managers wishing to understand and react appropriately to the dynamics of their competitive environment.

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L'autore:
David Parker is Professor of Business Economics and Strategy at Aston Business School, Aston University.
Dalla quarta di copertina:

Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.

User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.

Key features

  • Accessible approach -
  • technical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.
  • Integrated applications in each chapter reinforce and test the reader¿s understanding of key concepts.
  • Topics for Discussion in each chapter stimulate thinking and encourage the practical application of the subject.
  • A detailed glossary is included at the end of the book for easy reference.
  • A downloadable web supplement is available for lecturers and students at www.booksites.net/nellisparker . This includes Guidance Notes on answering the Topics for Discussion in each chapter and a set of Overhead Transparency Masters, using PowerPoint, to support the book.
Principles of Business Economics is an ideal foundation for students at both undergraduate and postgraduate levels studying economics on a wide range of degree and professional programmes, such as the Master of Business Administration (MBA), MSc in Management and Business Studies, Diploma in Management Studies (DMS) and BA Business Studies. In addition, the book is a useful resource for managers wishing to understand and react appropriately to the dynamics of their competitive environment. Joseph G. Nellis is Professor of International Management Economics at Cranfield School of Management, Cranfield University. David Parker is Professor of Business Economics and Strategy at Aston Business School, Aston University.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditorePearson College Div
  • Data di pubblicazione2002
  • ISBN 10 0273646095
  • ISBN 13 9780273646099
  • RilegaturaPaperback
  • Numero di pagine395
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Altre edizioni note dello stesso titolo

9780273693062: Principles of Business Economics

Edizione in evidenza

ISBN 10:  ISBN 13:  9780273693062
Casa editrice: Ft Pr, 2006
Brossura

  • 9780582843745: Principles of Business Economics with Economics Dictionary

    Pearso..., 2003
    Brossura

  • 9781405814140: Multi Pack: Principles of Business Economics with Economics Dictionary

    Pearso..., 2004
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Nellis, Prof Joseph G.
Editore: Pearson College Div (2002)
ISBN 10: 0273646095 ISBN 13: 9780273646099
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001608880

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Descrizione libro Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002840974

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Descrizione libro Paperback. Condizione: Very Good. Principles of Business Economics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273646099

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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273646099

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Joseph Nellis
Editore: FT Prentice Hall (2002)
ISBN 10: 0273646095 ISBN 13: 9780273646099
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Descrizione libro Condizione: Fine. Englisch. Codice articolo 5798599

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