Articoli correlati a Global Marketing
Global Marketing: A market-responsive approach is intended to help its readers develop effective and efficient market-responsive global marketing programmes. Developed primarily for use as a textbook on undergraduate and graduate courses in global/international marketing, it is a comprehensive and user-friendly introduction to this important area.Written from the perspective of the firm competing in international markets, this book will also be of special interest to marketing managers who wish to keep abreast of the most recent developments in the global marketing field. Revised for the twenty-first century, Svend Hollensen has updated his successful book, expanding coverage of the increasingly important role of e-commerce in global marketing. Key features of the text include: Coverage of the opportunities and threats facing small to medium enterprises. A market-responsive emphasis with particular regard to buyer-seller relations. A decision-making/action-oriented approach, using the value chain as an analytical framework.New to this edition: Comprehensive coverage of new technology: a new chapter on e-commerce strategies with e-commerce concepts integrated throughout the book. Ca
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Recensione:
Students and teachers will welcome this addition to the literature. It is an ideal text for undergraduates, being both rigorous and practical.Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University, USA. This book provides a truly comprehensive and well-organised approach to global marketing. Its logical decision sequence provides an invaluable aid to both students and practitioners. This book will become a must. Peter Lorange, President of IMD (International Institute for Management Development), Lausanne, Switzerland. Hollensen's approach and presentation appears fresh, clear and appealing to the target audience.I.C.M. van Kooten, Vrije University, Amsterdam, The Netherlands.
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Book by Hollensen Svend
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- EditorePearson Education Limited
- Data di pubblicazione2000
- ISBN 10 0273646443
- ISBN 13 9780273646440
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine736
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Condizioni: molto buonoThis book is in very good condition... Scopri di più su questo articolo
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Global Marketing: A Market-responsive Approach
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Financial Times/ Prentice Hall 06/12/2000
(2000)
ISBN 10: 0273646443
ISBN 13: 9780273646440
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273646440
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Global Marketing
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Descrizione libro Softcover. Condizione: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo C-824-823
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Global Marketing: A Market-responsive Approach
Editore:
Financial Times/ Prentice Hall 06/12/2000
(2000)
ISBN 10: 0273646443
ISBN 13: 9780273646440
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Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273646440
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Global Marketing: A Market-Responsive Approach
Editore:
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273646443
ISBN 13: 9780273646440
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273646440. Codice articolo 9558113
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Global Marketing
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Financial Times/ Prentice Hall
(2000)
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ISBN 13: 9780273646440
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273646440. Codice articolo 9482624
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Global Marketing: A Market-Responsive Approach (2nd Edn)
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Financial Times/ Prentice Hall
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0273646443. Codice articolo 9297586
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Global Marketing: A Market-Responsive Approach (2nd Edn)
Editore:
Financial Times/ Prentice Hall
(2001)
ISBN 10: 0273646443
ISBN 13: 9780273646440
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0273646443. Codice articolo 9297584
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Global Marketing: A Market-Responsive Approach
Editore:
Financial Times/ Prentice Hall
(2001)
ISBN 10: 0273646443
ISBN 13: 9780273646440
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273646440. Codice articolo 9845313
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Global Marketing: A Market-responsive Approach
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Descrizione libro Taschenbuch. Condizione: Gut. Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping wordwide with invoice / ex library / aus Bibliothek / Sprache: Englisch Gewicht in Gramm: 550. Codice articolo 125792
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Global Marketing: A Market-responsive Approach
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Descrizione libro Taschenbuch. Condizione: Gut. 667 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1386. Codice articolo 290606
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