Articoli correlati a Principles of Direct and Database Marketing
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This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of the first edition, each chapter follows successive elements of the marketing planning process, providing a clear framework for the book as a whole, making it eminently readable and easy to follow.Many of the pedadgogical features designed to make teaching and learning more effective have been retained from the first edition. Chapter introductions and learning objectives encourage the reader to consider the main issues presented; chapter summaries and questions consolidate the ideas introduced. Exhibits and mini-case studies appear throughout the text to reinforce taught concepts, the latter are ideal for seminar-based exercises. A fully-worked case study at the end of the text demonstrates how to answer a direct marketing case, illustrating the practice behind the theory.In addition, key changes to the second edition include: * a new chapter and associated case study covering the impact on direct marketing of the Internet and new technology* greater cov
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- EditoreFt Pr
- Data di pubblicazione2001
- ISBN 10 0273646818
- ISBN 13 9780273646815
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine435
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 22/01/2001, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273646815
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Paperback
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL10189586
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 22/01/2001, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273646815
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Principles of Direct and Database Marketing
Editore:
Pearson Education, Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 17431496-6
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Principles of Direct and Database Marketing
Editore:
Pearson Education, Limited, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 16329180-6
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Softcover
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-188-684
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titre 161653
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Principles of Direct and Database Marketing by Tapp, Alan
Da: unifachbuch e.K., Köln, NRW, Germania
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Taschenbuch. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch. Codice articolo INF1000035020
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Foto dell'editore
Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Antico o usato
Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Codice articolo TFTP-9780273646815
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