ASSESS YOUR CUSTOMER CONTACT STRATEGY Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure. This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes: * The different types of corporate identity and its role and vision * The steps in performing an identity audit * How to create an audit project plan and analyse the results * How to implement a corporate identity audit
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Descrizione libro Financial Times Prentice Hall, 1999. Condizione libro: New. This item is printed on demand for shipment within 3 working days. Codice libro della libreria GM9780273647126
Descrizione libro Pearson Education Limited, 1999. Paperback. Condizione libro: Brand New. 132 pages. In Stock. Codice libro della libreria zk0273647121