The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age - Brossura

Molenaar, C.N.A

Brossura

ISBN 10: 0273654977 ISBN 13: 9780273654971

Casa editrice: Financial Times Prentice Hall, 2001

Riassunto

Molenaar (business administration, Erasmus U., the Netherlands), arguing that the Internet has changed the expectations of customers, discusses the implementation of Customer Relation Management (CRM) in organizations from a strategic point of view that treats technologies as aides, but not ends, in the implementation of CRM. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Recensione

"Cor’s vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization’s success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision.

This book will help you walk the winding path to success without getting lost along the way."

Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager

L'autore

Cor Molenaar, a leading authority on the use of information technology in marketing, is Professor of e-Marketing at Erasmus University. He is also director of the strategic consultancy xXQuo, and has consulted at a senior level with Philips, KLM, and other leading firms.

Dettagli dell?edizione

• Editore: Financial Times Prentice Hall
• Data di pubblicazione: 2001
• ISBN 10: 0273654977
• ISBN 13: 9780273654971
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 264