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Sinossi
The world of mass marketing is dead. Consumers in once captive markets are now free to roam the world looking for a better deal. For them broadcast doesn't work - you have to send them a message tailored to their needs; better yet, ask them a question. Is your marketing strategy keeping up with these recent social and technological changes? Consumers have changed the way they think forever. Are you ready for your customers having a greater sense of empowerment and higher expectations? This book will help you wrestle with the ever-growing demands of the technology-empowered customer. It will give you a solution to work towards, explain what has happened (in terms of strategy, the internet and marketing), where you stand and how you can gain a competitive advantage. "We recommend The Future of Marketing to you as a virtual roadmap for the future of business." Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
"Cor’s vision is clear and unambiguous. In a shifting, evolving economy where the customer has the upper hand, an organization’s success or failure will depend largely on the strength of its customer-centric vision and the strategies that flow from that vision.
This book will help you walk the winding path to success without getting lost along the way."
Don Peppers & Martha Rogers, Ph.D., authors of The One to One Manager
L'autore
Cor Molenaar, a leading authority on the use of information technology in marketing, is Professor of e-Marketing at Erasmus University. He is also director of the strategic consultancy xXQuo, and has consulted at a senior level with Philips, KLM, and other leading firms.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFinancial Times Prentice Hall
- Data di pubblicazione2001
- ISBN 10 0273654977
- ISBN 13 9780273654971
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine264
- Contatto del produttorenon disponibile
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EUR 34,91 per la spedizione da U.S.A. a Italia
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The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age
Editore:
Financial Times Prentice Hall, 2002
ISBN 10: 0273654977
ISBN 13: 9780273654971
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780273654971. Codice articolo 9070589
Quantità: 1 disponibili
Foto dell'editore
The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age
Editore:
Financial Times Prentice Hall, 2002
ISBN 10: 0273654977
ISBN 13: 9780273654971
Antico o usato
Rilegato
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273654971. Codice articolo 8966892
Quantità: 1 disponibili
Foto dell'editore
The Future of Marketing : Practical Strategies for Marketers in the Post-Internet Age
Editore:
Financial Times/Prentice Hall, 2001
ISBN 10: 0273654977
ISBN 13: 9780273654971
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP88493526
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The Future of Marketing: Practical Strategies for Marketers In The Post-Internet Age
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005928538
Quantità: 1 disponibili
Foto dell'editore
The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age
Editore:
Financial Times Prentice Hall, 2001
ISBN 10: 0273654977
ISBN 13: 9780273654971
Nuovo
Paperback
Da: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Codice articolo 9024666
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FUTURE OF MARKETING: PRACTICAL STRATEGIES FOR MARK
Da: OM Books, Sevilla, SE, Spagna
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Condizione: usado - bueno. Codice articolo 9780273654971
Quantità: 1 disponibili