Articoli correlati a International Marketing Strategy
This is the fourth edition of Frank Bradley's 'original' International Marketing Strategy textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. International Marketing Strategy 4th edition has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: *46 case exhibits illustrating real-life examples *A Part-map to help readers navigate through the text *Implications of the Internet and other new technologies integrated throughout *Two new chapters - 'Pricing in international markets' and 'Vision and strategy for International Markets' *More global
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Book by Bradley Frank
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- EditorePearson Education Limited
- Data di pubblicazione2002
- ISBN 10 027365571X
- ISBN 13 9780273655718
- RilegaturaCopertina flessibile
- Numero edizione4
- Numero di pagine444
- Valutazione libreria
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International Marketing Strategy (4th Edition)
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Descrizione libro Paperback. Condizione: Very Good. International Marketing Strategy (4th Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273655718
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International Marketing Strategy
Editore:
Prentice Hall
(2004)
ISBN 10: 027365571X
ISBN 13: 9780273655718
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M0027365571X-G
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International Marketing Strategy (4th Edition)
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273655718
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International Marketing Strategy
Editore:
Financial Times/ Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
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Brossura
Quantità: 1
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273655718. Codice articolo 8590691
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Foto dell'editore
International Marketing Strategy
Editore:
Financial Times/ Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273655718. Codice articolo 9450110
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Foto dell'editore
International Marketing Strategy
Editore:
Financial Times/ Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
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Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273655718. Codice articolo 9821310
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Foto dell'editore
International Marketing Strategy
Editore:
Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
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Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273655718. Codice articolo 9017658
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Foto dell'editore
International Marketing Strategy
Editore:
Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273655718. Codice articolo 9017657
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EUR 2,99
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Foto dell'editore
International Marketing Strategy
Editore:
Financial Times/ Prentice Hall
(2002)
ISBN 10: 027365571X
ISBN 13: 9780273655718
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273655718. Codice articolo 8670495
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Foto dell'editore
International Marketing Strategy
Editore:
Financial Times Prent.Int
(2004)
ISBN 10: 027365571X
ISBN 13: 9780273655718
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Descrizione libro Taschenbuch. Condizione: Gebraucht. Gebraucht - Akzeptabel Ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); und sichtbaren Gebrauchsspuren; in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters akzeptabel. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 444 pp. Englisch. Codice articolo 42926
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