Retailing: An Introduction

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9780273678199: Retailing: An Introduction

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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From the Back Cover:

"Cox and Brittain provide an excellent grounding in all the operational systems of retailing, including interactions of consumers with retail environments, how marketing strategy is implemented via elements of the retail mix. The authors outline the skills store managers need to operate in business. Students and retailers alike can learn much from this book." Grete Birtwistle, Head of Division of Marketing, Glasgow Caledonian University

Retailing: An Introduction, 5th edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organization¿s activities, so that the reader will have a solid platform on which to build.

Intended not only for college and university students, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require further knowledge of the way retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

"This is an excellent book that provides a comprehensive and readable introduction to all aspects of retailing and the fundamental elements of retail management." Graham Beaver, Professor of Corporate Strategy, Nottingham Business School

New to this edition!

  • Coverage of internet and online retailing
  • New chapter on general management with a focus on the skills managers need to succeed
  • New section on supply chain management
  • Fully updated bibliography and list of retail trade associations

"This is an extremely comprehensive and detailed evaluation of contemporary retailing. Not only a robust account of the theory that underpins the topic, this book is communicated in a language that can be easily translated into strategic implementation in the retail business environment. This book, in my view, is the best introductory guide both for students and ambitious retail managers." Tony Robertson, Head of Department Stores, The Co-operative Group

Roger Cox has 25 years experience in the retail sector with such companies as Sainsbury, Philips and NCR. He currently works as a freelance trainer and research consultant. He has taught on all CIM courses at both Certificate and Diploma levels at London Guildhall University, NIOS Apeldoorn, Landsdowne and Martran Colleges, London. He has published five books and served as a CIM examiner for 12 years.

Paul Brittain is a Senior Lecturer in Marketing and Retailing at Nottingham Business School, Nottingham Trent University. He has 20 years' experience of teaching retailing and has acted as a consultant to many of the major British retail companies including Marks and Spencer, Boots and The Co-operative Group. He has also carried out research for companies as diverse as PricewaterhouseCoopers, Eversheds and Nottingham Building Society.

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Roger Cox; Paul Brittain
ISBN 10: 0273678191 ISBN 13: 9780273678199
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria RU_9780273678199

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Cox, Roger; Brittain, Paul
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Descrizione libro Financal Times Management, 2004. Paperback. Condizione libro: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery. Codice libro della libreria INFGYC1G992

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Descrizione libro Financal Times Management. Condizione libro: New. 0273678191 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria HU_9780273678199

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