Marketing for Tourism

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9780273682295: Marketing for Tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

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From the Back Cover:

Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment.

The fourth edition provides a wide international dimension, notably in the13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, sustainability and the changing patterns of distribution in this fast-moving industry.

A strong pedagogical structure throughout the book includes learning objectives, mini cases, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate and masters-level degrees in Tourism, Hospitality, Marketing and Business Studies.

 

Key features

  • Range of brand new and international cases
  • Coverage of relationship marketing, branding and sustainability
  • Impacts of new technologies, internet and e-marketing
  • Thorough update, particularly of tour operating and retail environments
  • New chapter on The Sales Function
  • Website provides a selection of presentation slides at www.booksites.net/holloway

 

Chris Holloway was formerly Professor of Tourism Management, University of the West of England.

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1.

Holloway, J. Christopher
Editore: Financal Times Management (2004)
ISBN 10: 0273682296 ISBN 13: 9780273682295
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Descrizione libro Financal Times Management, 2004. Paperback. Condizione libro: New. Codice libro della libreria P110273682296

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J. Christopher Holloway
Editore: Pearson Education Limited, United Kingdom (2004)
ISBN 10: 0273682296 ISBN 13: 9780273682295
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Descrizione libro Pearson Education Limited, United Kingdom, 2004. Paperback. Condizione libro: New. 4th Revised edition. Language: English . Brand New Book. The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism. Codice libro della libreria AAK9780273682295

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ISBN 10: 0273682296 ISBN 13: 9780273682295
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Descrizione libro Pearson Education Limited, United Kingdom, 2004. Paperback. Condizione libro: New. 4th Revised edition. Language: English . Brand New Book. The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism. Codice libro della libreria AAK9780273682295

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Descrizione libro Pearson Education, 2004. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria PB-9780273682295

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Descrizione libro Pearson Education Limited. Paperback. Condizione libro: new. BRAND NEW, Marketing for Tourism (4th Revised edition), J. Christopher Holloway, The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism. Codice libro della libreria B9780273682295

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0273682296. Codice libro della libreria ST0273682296

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Descrizione libro Pearson Education Limited, 2004. Condizione libro: New. This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. Num Pages: 544 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 242 x 189 x 28. Weight in Grams: 1044. . 2004. 4th Edition. Paperback. . . . . . Codice libro della libreria V9780273682295

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Descrizione libro Paperback. Condizione libro: New. Not Signed; The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-m. book. Codice libro della libreria ria9780273682295_rkm

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97802736822950000000

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Descrizione libro Pearson Education Limited. Condizione libro: New. This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. Num Pages: 544 pages, Illustrations. BIC Classification: KJS; KNSG. Category: (U) Tertiary Education (US: College). Dimension: 242 x 189 x 28. Weight in Grams: 1044. . 2004. 4th Edition. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780273682295

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