Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"At last!! The latest scientific insights combined with the harsh day-to-day reality. For all those who stand by the need for truly integrated communications and for those who believe that practice makes perfect, you will be surprised how little we know... until you read this book."
Fons Van Dyck, Strategy Director, VVL/BBDO Brussels
Marketing Communications: A European Perspective, second edition,
offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.
"This book has an intriguing empirical focus on European and international cases. It offers a comprehensive up-to-date and all round overview of this field of business practice and study. I admire the authors’ ability to integrate current trends and recent research results in marketing communications into such an overview. The authors succeed in making the study of marketing communications both relevant and applicable, without going for compromises with regard to theoretical depth and reflectivity."
Dr Roy Langer, Copenhagen Business School
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
"Expert and thought provoking, this stimulating text is without doubt the best currently available in the marketing communications field."
Dr Roger Bennett, Professor of Marketing, London Metropolitan University
Filled with original and in-depth material, often provided by leading marketing executives, Marketing Communications: A European Perspective, second edition, offers coverage from brands including: Mercedes, Redbull, Ericsson, Sony and Nike. Learn how industry leaders deal with emerging issues such as branding, the Internet, B2B marketing and more!
"A fresh and insightful approach for lecturers, students, and anyone who needs a complete and accurate view on marketing communications. We use it in our postgraduate courses because it gives an excellent grounding into business, blending theory and mainly European case studies."
Freddy Vander Mijnsbrugge, Marketing Foundation, Brussels
Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium.
Maggie Geuens is Professor of Marketing at the University of Ghent and at the Vlerick Leuven Gent Management School.
Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,23
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. Marketing Communications: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273685005
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL2818230
Descrizione libro Softcover. Condizione: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 2004. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo C-626-896
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273685005
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273685005. Codice articolo 8829410
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273685005. Codice articolo 9301831
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273685005. Codice articolo 9613002
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273685005. Codice articolo 9613003
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273685005. Codice articolo 9613004