Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
The field of consumer behaviour is young, dynamic and influx. It is constantly being cross-fertilised by perspectives from many different disciplines.
Now in its third edition, Consumer Behaviour: A European Perspective has been completely revised and updated. The text continues to provide a comprehensive, lively, contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues.
Unique five part micro-to-macro ‘wheel' structure
This book covers the diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy in detail. The unique five part micro-to-macro ‘wheel’ structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.
New to this Edition!
Michael Solomon is Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.
Gary Bamossy is Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA.
Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.
Margaret K. Hogg is Professor of Consumer Behaviour and Marketing, Lancaster University Management School, Lancaster University, England.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,68
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001811181
Descrizione libro Paperback. Condizione: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273687528
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273687528
Descrizione libro Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP32922933
Descrizione libro Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00273687522-G
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Codice articolo 9410758
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Codice articolo 7065628
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Codice articolo 7065627
Descrizione libro Taschenbuch. Condizione: Gut. 701 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1423. Codice articolo 323715
Descrizione libro Condizione: Muy Bueno / Very Good. Codice articolo 100000000850962