Marketing Communications: engagement, strategies and practice (4th Edition)

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9780273687726: Marketing Communications: engagement, strategies and practice (4th Edition)

This top-selling, respected book provides a traditional and comprehensive examination of marketing communications and is endorsed by the Chartered Institute of Marketing.

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From the Back Cover:

 Back Cover Copy- Chris Fill, Marketing Communications: engagements, strategies, and practice, 4e

Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagements, strategies, and practice, Fourth Edition, is an ideal text.

"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."

Peter Farror – Westminster Business School, The University of Westminster

Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on Marketing related programmes, the book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications.

"Chris Fill provides a comprehensive and easy to access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings this text supported by a strong systematic structure and a wide range of European examples."

Geraldine Cohen – Brunel Business School, Brunel University

Unlike many other texts on the subject that just describe how to do marketing, Marketing Communications: engagements, strategies and practice, Fourth Edition, provides the “why” behind marketing communications with a variety of perspectives.

 

"Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing relevant case studies, this book is a useful tool for students, teachers as well as for practitioners eager to know more about Marketing Communications."

Claude Pecheux – The Catholic University of Mons

NEW TO THIS EDITION!

Completely updated, this edition is reorganised in 5 parts.

Part 1            Introduction to marketing communications

Part 2            Understanding how marketing communications works

Part 3            Strategies and planning

Part 4            The marketing communications mix: disciplines and applications

Part 5            Marketing communications for special audiences

COMPREHENSIVE WEBSITE

Enhance your teaching/learning with materials available on the Companion Website. Visit www.pearsoned.co.uk/fill to access an Instructor’s Manual, Power Point Slides, links to other sites and more!

NEW! MARKETING COMMUNICATIONS ON LINE STUDY GUIDE

 This study guide provides approximately 30 extra hours of enrichment materials including video vignettes, interactive questions, and self-study quizzes. To find out more, contact your local Pearson sales representative.

"This book should be regarded as THE book on marketing communications. It is a valuable and valued resource for students of marketing communications – on both academic and professional programmes. Its accessible style and breadth of issues and illustrations will enliven the study of this fascinating subject area. Buy this book – and read it!"

Dr Janine Dermody, Deputy Director - CeReS, University of Gloucestershire Business School, UK

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Postgraduate Diploma Programme. His book, Business-to-Business Marketing: Relationships, Systems and Communications, co-authored with Karen Fill, is also published by Pearson Education.

About the Author:

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

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1.

Chris Fill
Editore: Prentice Hall (2006)
ISBN 10: 0273687727 ISBN 13: 9780273687726
Usato Quantità: 2
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Descrizione libro Prentice Hall, 2006. Condizione libro: Very Good. 4th. Great condition for a used book! Minimal wear. Codice libro della libreria GRP63526516

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Chris Fill
Editore: Financial Times/ Prentice Hall 24/08/2005 (2005)
ISBN 10: 0273687727 ISBN 13: 9780273687726
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Descrizione libro Financial Times/ Prentice Hall 24/08/2005, 2005. Condizione libro: Very Good. Shipped promptly within 24hours. Book is in very good condition - 100% money back guarantee if customers are not satisfied. Codice libro della libreria 3426-9780273687726

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Chris Fill
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Descrizione libro Financial Times/ Prentice Hall 24/08/2005, 2005. Condizione libro: Good. Shipped promptly within 24hours. Book is in good condition - 100% money back guarantee if customers are not satisfied. Codice libro della libreria 8765-9780273687726

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Chris Fill
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Descrizione libro Prentice Hall, 2006. Condizione libro: Good. 4th. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP26202109

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Chris Fill
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Descrizione libro Prentice Hall, 2006. Condizione libro: Very Good. 4th. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP29923066

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Descrizione libro Financial Times/ Prentice Hall, 2005. Paperback. Condizione libro: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice libro della libreria CHL2056523

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ISBN 10: 0273687727 ISBN 13: 9780273687726
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Descrizione libro Financial Times/ Prentice Hall 24/08/2005, 2005. Condizione libro: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice libro della libreria 6545-9780273687726

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Chris Fill
Editore: Financial Times/ Prentice Hall 24/08/2005 (2005)
ISBN 10: 0273687727 ISBN 13: 9780273687726
Usato Paperback Quantità: 3
Da
Bahamut Media
(Reading, Regno Unito)
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Descrizione libro Financial Times/ Prentice Hall 24/08/2005, 2005. Paperback. Condizione libro: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice libro della libreria 2341-9780273687726

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Descrizione libro Financial Times/ Prentice Hall, 2006. Paperback. Condizione libro: Good. Sent within 24 hours. Expedited UK delivery available. Fourth edition. Codice libro della libreria BBI2226940

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