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9780273687726: Marketing Communications: Engagement, Strategies And Practice
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"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.

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 Back Cover Copy- Chris Fill, Marketing Communications: engagements, strategies, and practice, 4e

Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagements, strategies, and practice, Fourth Edition, is an ideal text.

"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."

Peter Farror – Westminster Business School, The University of Westminster

Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on Marketing related programmes, the book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications.

"Chris Fill provides a comprehensive and easy to access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings this text supported by a strong systematic structure and a wide range of European examples."

Geraldine Cohen – Brunel Business School, Brunel University

Unlike many other texts on the subject that just describe how to do marketing, Marketing Communications: engagements, strategies and practice, Fourth Edition, provides the “why” behind marketing communications with a variety of perspectives.

 

"Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing relevant case studies, this book is a useful tool for students, teachers as well as for practitioners eager to know more about Marketing Communications."

Claude Pecheux – The Catholic University of Mons

NEW TO THIS EDITION!

Completely updated, this edition is reorganised in 5 parts.

Part 1            Introduction to marketing communications

Part 2            Understanding how marketing communications works

Part 3            Strategies and planning

Part 4            The marketing communications mix: disciplines and applications

Part 5            Marketing communications for special audiences

COMPREHENSIVE WEBSITE

Enhance your teaching/learning with materials available on the Companion Website. Visit www.pearsoned.co.uk/fill to access an Instructor’s Manual, Power Point Slides, links to other sites and more!

NEW! MARKETING COMMUNICATIONS ON LINE STUDY GUIDE

 This study guide provides approximately 30 extra hours of enrichment materials including video vignettes, interactive questions, and self-study quizzes. To find out more, contact your local Pearson sales representative.

"This book should be regarded as THE book on marketing communications. It is a valuable and valued resource for students of marketing communications – on both academic and professional programmes. Its accessible style and breadth of issues and illustrations will enliven the study of this fascinating subject area. Buy this book – and read it!"

Dr Janine Dermody, Deputy Director - CeReS, University of Gloucestershire Business School, UK

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Postgraduate Diploma Programme. His book, Business-to-Business Marketing: Relationships, Systems and Communications, co-authored with Karen Fill, is also published by Pearson Education.

Product Description:
Book by Fill Chris

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  • EditorePearson College Div
  • Data di pubblicazione2005
  • ISBN 10 0273687727
  • ISBN 13 9780273687726
  • RilegaturaCopertina flessibile
  • Numero edizione4
  • Numero di pagine911
  • Valutazione libreria

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Altre edizioni note dello stesso titolo

9780273655008: Marketing Communications: Contexts, Strategies, and Applications

Edizione in evidenza

ISBN 10:  0273655000 ISBN 13:  9780273655008
Casa editrice: Ft Pr, 2001
Brossura

  • 9780750689670: CIM Coursebook 08/09 Marketing Communications

    Routledge, 2008
    Brossura

  • 9781138441187: CIM Coursebook 08/09 Marketing Communications

    Routledge, 2017
    Rilegato

  • 9780750661928: Cim Coursebook 04/05 Marketing Communications

    Butter..., 2004
    Brossura

  • 9781405832199: Online Course Pack: Marketing Communications: Engagement, Strategies and Practice with OneKey CourseCompass Access Card: Fill, Marketing Communications 4e

    Pearso..., 2006
    Brossura

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Descrizione libro Paperback. Condizione: Very Good. "Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001951992

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Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL6581942

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