Selling And Sales Management - Brossura

Jobber, David; Lancaster, Geoff

Brossura

ISBN 10: 0273695797 ISBN 13: 9780273695790

Casa editrice: Pearson College Div, 2005

Riassunto

A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.

Su questo libro

Dalla quarta di copertina

"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster’s Selling and Sales Management, a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

• Integration of recent cutting-edge research into chapters throughout the book.
• Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.
• A fuller discussion on the role of selling as part of an integrated marketing communications programme.
• A complete re-write and update of Chapter 12 on Internet and IT Applications.
• Substantially updated coverage of key account management.
• A more detailed explanation of market-based pricing principles.
• A more thorough discussion of the principles of negotiation.
• A fuller discussion of the role of the sales force as gatherers of market intelligence.
• Additional exercises to assist both students and tutors.

Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
John W. Cadogan, Professor of Marketing, Business School, Loughborough University

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor’s Manual, PowerPoint slides and additional learning resources visit http:www.pearsoned.co.uk/jobber.

 

Product Description

Book by Jobber David Lancaster Geoffrey

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2005
• ISBN 10: 0273695797
• ISBN 13: 9780273695790
• Rilegatura: Copertina flessibile
• Numero di pagine: 526