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"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."
Jean Barclay, SheffieldHallamUniversity
"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."
Marcel Kohler, Universityof KwaZulu-Natal
"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."
Dr Matthijs Wolters, Vrije Universiteit Amsterdam
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Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Paperback. Condizione: New. Codice articolo Abebooks10529
Descrizione libro Paperback. Condizione: Neu. 4th Edition. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag 130102 Sprache: Englisch Gewicht in Gramm: 1315. Codice articolo 357464