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Sinossi
This new European perspective on Schiffman and Kanuk's classic Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.
The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.
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Informazioni sull?autore
Havard Hansen is Associate Professor of Marketing at the Norwegian School of Management BI.
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Consumer Behaviour : A Global Outlook
Editore:
Pearson Education, Limited, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 9596315-6
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Consumer Behaviour: A European Outlook
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010. Codice articolo 9017808
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Consumer Behaviour: A European Outlook
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010. Codice articolo 9017809
Quantità: 1 disponibili
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Consumer Behaviour: A European Outlook
Editore:
Financial Times Prentice Hall, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Softcover
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
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Softcover. Condizione: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X / 027370401X ISBN-13 978-0-273-70401-0 / 9780273704010 Sales In deutscher Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm. Codice articolo BN0875
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Consumer Behaviour: A European Outlook
Da: The Book Spot, Sioux Falls, MN, U.S.A.
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Paperback. Condizione: New. Codice articolo Abebooks559141
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