Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Hollensen’s book truly lives up to its title with its ample cases and examples from all over the world. The fourth edition brings in new and updated information about markets and explains conceptual developments. It is a rich, easy-to-read book. So what are you waiting for: read it!"
Prof. Evert Gummesson
Stockholm University, Sweden
"Global Marketing is an excellent international marketing book that I have been using for in my teaching for years. It is very well written, informative and appeals to students with different cultural backgrounds. Highly recommended!"
Prof. Samuel Rabino
Northeastern University, Boston
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
"Hollensen offers not only an excellent text, but the pioneering electronic resources that support the book provide optional and additional value that can stimulate and motivate further student learning."
Prof. Bradley Barnes
KentBusiness School, University of Kent
"This book is an invaluable source of knowledge for those who are working on their qualifications in the field of international marketing. It contains a variety of new, up-to-date examples and cases concerning not only European-based but also other international companies; these and other materials let one discuss and analyse thoroughly the concepts one is studying."
Dr Izabela Kowalik
Instituteof International Management and Marketing, Warsaw School of Economics
"Managers and students need more than conventional International Business and International Marketing concepts now. This convention remains the purview of most international business and marketing texts. I've chosen the Hollensen text and two past editions because it offers contemporary thinking in firm/manager strategy development, making and validating the right strategic decisions, accepting tradeoffs and building firm competitiveness in a rapidly changing global environment."
Greg Walton
Schoolof Marketing and International Business, Victoria University of Wellington
About the author
Svend Hollensen is an Associate Professor at the University of Southern Denmark. His other Financial Times Prentice Hall books include Marketing Management and Marketing Research: An International Approach (co-authored with Marcus Schmidt).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,59
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002066131
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.06. Codice articolo G0273706780I3N00
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.06. Codice articolo G0273706780I3N00
Descrizione libro Paperback. Condizione: As New. 4TH Edition, LIKE NEW, Small amount of highlighting, txt-814Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9031051
Descrizione libro Softcover. Condizione: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-841-297
Descrizione libro Softcover. Condizione: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-841-294
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Codice articolo 9607697
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Codice articolo 9466028
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Codice articolo 9466029
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Codice articolo 9136426