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Marketing Communications: A European Perspective, third edition
Now in its third edition, Marketing Communications: A European Perspective offers a comprehensive outline of the theories, methodologies and applications of marketing communications in a continental context. All elements of the communications mix are represented here, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Brand new coverage of emerging topics, including ethics, creativity in advertising, the ‘new’ consumer groups and trends, are accompanied by a variety of insightful case studies.
Marketing Communications: A European Perspective, third edition, is designed to be of use to both undergraduate and postgraduate students of marketing communications. Lecturers and practitioners will also be impressed with the many pedagogical features the text offers: real-world examples, mini-cases, chapter summaries, review questions and comprehensive reading lists for suggested further research.
Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s and Samsung, as well as organisations like Handicap International and UNICEF.
Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium.
Maggie Geuens is Associate Professor of Marketing at the University of Ghent, and Academic Director of the Brand Management Centre at the Vlerick Leuven Gent Management School.
Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.
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Spese di spedizione:
EUR 5,24
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. Marketing Communications: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273706939
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273706939
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780273706939. Codice articolo 8568772
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780273706939. Codice articolo 8568760
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273706939. Codice articolo 8428529
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273706939. Codice articolo 8428528
Descrizione libro Condizione: very good. Photo non contractuelle. Envoi rapide et soigné. Codice articolo 9780273706939_1800_ZC196
Descrizione libro Hardcover. 3. ed. 610 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-3047 9780273706939 Sprache: Englisch Gewicht in Gramm: 1950. Codice articolo 2376948
Descrizione libro Condizione: Muy Bueno / Very Good. Codice articolo 100000000853857