Essential Guide to Marketing Planning

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9780273713234: Essential Guide to Marketing Planning

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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From the Back Cover:

Essential Guide to Marketing Planning

Marian Burk Wood

What is a marketing plan?
How do I create one?
If you need to produce a marketing plan, don’t worry – help is on the way!

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood’s friendly, no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. 

Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America.

 

About the Author:

Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America.

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Marian; Burk Wood
Editore: Financial Times (2007)
ISBN 10: 027371323X ISBN 13: 9780273713234
Nuovi Taschenbuch Quantità: 5
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unifachbuch
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Descrizione libro Financial Times, 2007. Taschenbuch. Condizione libro: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. 268 pp. Englisch. Codice libro della libreria INF1000034120

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Marian Burk Wood
Editore: Pearson Education Canada (2007)
ISBN 10: 027371323X ISBN 13: 9780273713234
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Descrizione libro Pearson Education Canada, 2007. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX027371323X

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