Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective - Brossura

Solomon, Michael R.; Bamossy, Gary; Askegaard, Søren; Hogg, Margaret K.

Brossura

ISBN 10: 0273714724 ISBN 13: 9780273714729

Casa editrice: Pearson Education Limited, 2007

Riassunto

Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!

Su questo libro

L'autore:

Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA. 

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hoggis Professor of Consumer

Su questa edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2007
• ISBN 10: 0273714724
• ISBN 13: 9780273714729
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 728